Media Sales

COACH MEdia offers comprehensive, media-specific consulting and skills development to companies and individuals in a variety of media areas - consumer and business publications, newspapers, events, online, radio, television, and outdoor advertising. We partner with media sales organizations to help you create and implement a Common DNA and overcome the challenges you face in meeting your sales goals.

COACH MEdia is the media sales industry leader in Integrated Sales training – our expertise lies in helping you and your team develop a communication strategy designed to sell integrated programs and foster deeper, longer-term partnerships with your advertisers, sponsors and exhibitors.

Our media sales training premise is simple – your sales approach should be designed to leverage your audience (users, readers, attendees, viewers, etc.) with your clients and prospects. Through carefully-designed questions and dialogue, you can help your clients buy your programs based on their need to connect with your audience.

Sales Team Training and Coaching

Our training is based on our proprietary sales methodology, Customized Interactive Selling (CIS). We'll train your teams on both the sales process and communication skills in a way targeted to meet your specific needs. The sales people will learn a new approach to selling - one that improves their skills and confidence and increases their ability to close the sale each and every time.  Click here to learn more about Our Approach. 

Our customized training programs are delivered by one of our media industry experts to your entire sales team, select individuals or new hires. While we'll customize the content to fit your needs, it normally includes sessions like:

• Securing Appointments
• Reference Selling
• Employing a Communication Sales Strategy
• Developing and Using Questions to Advance the Sale
• Utilizing FAQs to Present Your Value Proposition
• Negotiating Objections
• Time & Territory Management
• Role Playing Exercises to Reinforce the Concepts

Each of our programs offers an on-demand component - you will have access to your trainer at any time after the training via phone, e-mail or live chat.

COACH MEdia also offers 1:1 coaching to salespeople who are looking to adjust their overall strategy or augment their skills in one or more areas. We have coaching clients that approach us directly and those whose company makes the investment in their development.
 

In addition to 1:1 sessions, our coaching programs include:

• Monthly Coaching Conference Calls
• Monthly Newsletter
• Sales Tools including Presentations
• Access to Members Only Community
• Access to Business & Career Center
• Ongoing Industry Trend Surveys & Results

Sales Management Training

COACH MEdia provides Management Training and Strategic Consulting for Media Sales Leaders. Our training is designed for developing the skills needed to effectively manage a sales team and implement change within the sales organization.

We understand your position within the organization and your need to manage up and down. Our training will improve your ability to set and exceed Senior Leadership’s sales expectations and to teach, coach and motivate your salespeople to attain your collective goals.

COACH MEdia
978.927.9155
info@coachmediapros.com