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Our highly experienced, dedicated team is committed to providing some of the industry’s best business-to-business sales coaching and training. 


Passion at Work.


Stephen Pia


Stephen Pia founded COACH MEdia in 2000. He works with sales teams and individuals to strengthen their sales skills, develop an effective sales process, and enhance their communication and negotiation skills. In addition to training and consulting, he also provides customized coaching on both a scheduled and on-demand basis to help sales professionals enhance their skills and ability to achieve sales success.


Prior to founding COACH MEdia, Stephen spent 16 years in sales as both a sales professional and a sales leader, including 10 years at Ziff-Davis in numerous positions including Senior Vice President of Sales. Throughout his career, Stephen has excelled at selling, managing sales teams, creating sales organizations, and coaching sales professionals to higher levels of performance.


In addition to corporate training programs, Stephen is a frequent presenter at industry conferences and association meetings in a variety of industries. He consistently receives high scores from attendees, as measured by the conference organizers, on his delivery skills and session content, including recognition as the top-rated presenter at 4 conferences in the past 12 months.


Dan McGrath


Dan McGrath joined COACH MEdia in July 2008. In the role of Vice President, Client Development, Dan creates and implements skill development training and coaching programs that support a successful integrated sales strategy.


Prior to joining COACH MEdia, Dan spent 15 years in the media sales industry as both a sales professional and a sales leader. Dan joined COACH MEdia from Gartner, where he held roles of increasing responsibility including Vice President of Sales. Dan began his career at Ziff Davis and worked in numerous senior sales positions including Director of Sales. Throughout his career, Dan has excelled at selling, managing sales teams, recruiting sales teams and developing sales executives.


Dan has won numerous awards throughout his career for recruiting, training and developing new account executives. Dan possesses a strong track record in Sales Management and Performance Management. Dan received his Bachelor's Degree from the University of Rhode Island.


Deb Mignucci


Deb Mignucci joined COACH MEdia in March 2021. In the role of Vice President, Sales Trainer/Coach, Deb brings a unique spin to sales and management training, coaching and development, having been both a seller and manager for a series of leading and challenger brands at Fortune 500 companies as well as startups.


Before joining COACH MEdia, Deb enjoyed a successful career in the media sales industry, leading change and building positive and inclusive cultures that nurtured and drove sales success. Deb joined COACH MEdia from WebMD, where she was the Vice President of Strategic Sales. Deb’s experience includes both endemic and non-endemic sales and senior sales leadership positions at companies such as The Walt Disney Company, Johnson & Johnson, Meredith, Time Inc., and American Media. Deb’s energy is derived from working closely with sellers to analyze and improve all facets of their go-to-market strategy, presence and business management to meet their goals.


Deb has a strong track record in recruiting, onboarding, training, coaching and retaining best-in-class sales teams, as well as building and restructuring sales organizations to align with corporate goals. Deb received her MBA in Marketing and International Business from the Stern School of Business at NYU and her Bachelor's Degree from the University of Vermont, where she serves on the Board of Directors of the Alumni Association.

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